About: Good Morning Rentals

Your local partner in maximizing short-term rental profits while protecting your most valuable asset: your home.

Founded by Jacksonville Beach local Justin Lerman, Good Morning Rentals helps homeowners turn their properties into high-performing short-term rentals without the stress of daily management.

We specialize in:

  • Maximizing your earnings with expert pricing, listing optimization, and guest experience management
  • Protecting your property through professional cleanings, regular inspections, and smart home tech
  • Delivering 5-star guest experiences that boost your reputation and drive repeat bookings

We live and work in Jacksonville Beach, treating every home like our own and every guest like family.

Partner with us to unlock your property’s full potential profitably and worry-free.

Meet Justin Lerman

Justin Lerman

Photo taken at Casa Marina on my wedding day – a Jax Beach icon.

Justin Lerman
Founder, Good Morning Rentals | Jacksonville Beach, FL
📧 reservations@goodmorningrentals.com
📞 (904) 867-3228

Hi, I’m Justin—founder of Good Morning Rentals and a proud Jacksonville Beach resident.

With over 5 years of short-term rental management and more than 500 five-star reviews, I know how to deliver unforgettable guest experiences and dependable results for homeowners.

I also bring nearly two decades of experience in business operations, sales enablement, and customer success, leading performance at global companies and now applying those same principles to STRs.

Experience Snapshot:

  • 5+ years in STR management | 500+ five-star reviews
  • 18+ years in business operations, sales, and customer experience
  • Doctorate in Educational Leadership & Technology (UNF)
  • Full resume available upon request